Most thriller posters have a tag
line and at least one review featured on them. It is important that the best
reviews are included, especially ones which come from popular companies that audiences will recognise
as it increases the chance that they will watch the film if they notice a
well-known company has left a positive review.
The tagline that features on the
film poster indicates to the audience what the film may be about. It is important that the tag line makes an impact and
resonates with the audience, for our short film ‘Saving Grace’ we used the
tagline ‘have you ever woken up not knowing where you are?’. We chose this
because our film is about a girl who has her drink spiked during a night out and then she is
kidnapped. A rhetorical question is effective because it encourages the
audience to think about their own experiences regarding safety and may
influence them to go and see the film to find out what actually happens to
Grace.
One film that used the same technique as us
and included a rhetorical question as their tag line is The
Last House On The Left (https://www.youtube.com/watch?v=2EZyJxabVck)
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