Radio Advertisement Research.

Radio Advertisement Research

Radio advertisements account for 6.9% of total expenditure for a film, meaning it will has to be well produced and has to be effective. Radio advertisements or "radio spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.  Advertising is vital as it is an effective way for the film to be broadcasted to a large market due to there being a large number of the global population who listen to the radio on a regular basis.

Radio advertisements usually include but are not limited to:

• Voiceovers 
• Title and slogan of the film
• Theme music of the film
• Diegetic and Non-Diegetic music from the film
• Information about the film

Radio spots consist of both diegetic and non-diegetic music which usually sets the mood of the film, allowing the audience to see whether the film will suit them or not right from the start. Horror films would usually tend to feature suspenseful, tense music in order to build tension for the potential audiences, this genre of music makes the film relatable to fans of the horror genre.

They also include voice overs which usually explain details of the film, such as the production company, film title and release date. The voiceover has to stand out and be easily understand able so that it is memorable and effective to the audience. The voice us usually is a male as it tends to be deeper as it stands out more from the backing music. The easier it is to understand the more likely you are to have a larger audience. 

All radio trailers usually follow the same layout in the way in which they are set out and what they include. The layout will usually be a voiceover setting the scene followed by intense music which builds-up throughout the trailer. There is then usually clips from the actual film scattered in between the information in the voiceover. Towards the end of the trailer, the film title will be revelled as well as the release date as the last thing to be said is usually remembered the most.