Saving Grace Final Film

A2 Media Studies Final Short Film 

Saving Grace Official Film Poster.

Saving Grace

April 2017

Saving Grace Radio Trailer

Evaluation Question 1

Question One.

Evaluation Question 2

Evaluation Question 2 from Jade Fogg

Evaluation Question 3

Evaluation Question 3 from Jade Fogg

Evaluation Question 4

Question Four.

Audience Feedback from Final Cut

Audience Feedback 

Throughout the process of production, we have asked our audience and target audience what they thought, recording their feedback and analysing it. We asked them a questionnaire pre production after being read the synopsis, we asked them a questionnaire after showing them a rough cut of the film, and this post is an analysis of the feedback from the audience after watching our finished short film, Saving Grace. 

We asked the audience questions not only about the film that they watched, however we asked them questions about themselves, this is in order for us to distinguish what an audience of different Ages, Genders and Occupations think about our film and their honest opinion of it as a whole. This would also tell us if our expected target audience had positive reactions to our film rather than the survey being completely anonymous. The survey was created on SurveyMonkey and shared on different types of social media as well as word of mouth, ensuring that the audience wasn't biased in any way in order for our results to be completely valid in terms of participants. The questions that were asked are as followed: 

This questionnaire was shown to people via social media and the audience, without being spoken to by one of the members of our group, filled in the questionnaire after watching the whole short film. The questionnaire includes questions with multi choice for quantitative information and comment boxes for qualitative information, this allows us to gain more information from the audience and allows us to analyse further what they believe about the film. We included simplistic questions such as "What rating would you give our film?" and also included more intricate questions such as "What was your favourite part of the film?" which requires the audience to think about the short film and what happened, which raises more awareness of the topic issue of dangerous drinking. 

Over the hours that we gave the audience to complete the questionnaire, we collected 32 samples of survey answers, with an audience of different ages, genders and occupations, this gave us a variety of different results. Due to the questionnaire being anonymous and the survey being posted on social media, we understood that not all answers are guaranteed to true or accurately present how they felt about the film, we recognised this within the results. The results were as followed. 

 The first question that we included in the questionnaire was "What is your age?". Our questionnaire is anonymous however we thought in order to gain an idea of our audience and what specific people thought we should ask the audience key factors such as age. Our film has a certificate of 12A, meaning nobody under the age of 12 should be viewing the film unless accompanied by an adult. Our film also had a target audience of people aged 15-25, as we assumed a younger audience would enjoy the film more, which was proven as the majority of the audience were aged 18-24, however we also had a varied audience of different ages.

 We also asked the audience about their gender, which wouldn't reveal too much about the audience however tells us wether our audience was predominantly male or female, when planning the audience research we said our film wouldn't be favourable over genders and didn't predict a larger audience of either gender, however it is evidenced that there is a much larger audience of the female gender, and a smaller audience of other genders. 

The final question which was personal to the audience asked them about their occupation, this could potentially tell us how much free time that person has, and could tell us wether they watch films often and if their opinions are from an experienced film watcher. We predicted that the majority of the audience would be students as our target audience was of ages 15-25 and a large amount of people this age are students. The questionnaire revealed to us that the majority of our audience and participants are in fact students, as we predicted.

After we had gathered general information about the audience, we decided to ask a simple question first of all to the audience and ask them if overall they understood the film. We decided to ask the audience this as our film isn't of linear structure, therefore some of our audience may be confused about what is happening in the film. The results displayed that the majority of the audience understood the film which is very positive feedback and tells us that our film was edited well and made easy to understand, for the majority of our audience. 

 In pre production of the film, we conducted research into genre and while writing the synopsis of the film we decided that our film was of the Thriller genre, and realised that it had aspects of a Drama. From the audience's feedback we found that the majority of the audience believed that the film was a Drama, and around 2/5 of the audience believed that the film was a Thriller, this told us that the codes and conventions that we included in our film were more suited to a Drama genre than a Thriller, for example setting and mood of the overall film.

We asked the audience if they overall enjoyed our short film, the majority of the audience said that they enjoyed it, however we had some of the audience saying they were unsure. We also had an audience member which said they didn't enjoy our film. Within the questionnaire we had inappropriate comments, which we understood might happen due to the questionnaire being posted for anonymous comments on social media, however we also took into consideration that there might be a reason for an audience member to genuinely dislike our short film.

We also asked the audience what they would rate our film out of five, similar to a star rating. A very large amount of the audience gave the film 5/5, and the majority of the audience gave a positive feedback number which we were pleased with, however there was an extraneous result of 1/5 which we questioned if this was a real result. However we looked further into the questionnaire to look for negative as well as positive feedback as we understood that the concept might not attract every single person in the audience.

After gaining some potential negative feedback we analysed a question which allowed the audience to give criticisms to us, the majority of our audience told us that there was nothing specific within the film they would change. However minor comments told us that we should've been more accurate within filming which was useful criticisms. We also gained feedback which told us the audience member didn't quite understand what was happening in the film as we didn't make it obvious, this criticism helped us thoroughly. 

Gaining negative feedback helped us understand why our audience might not have liked our short film, however asking the audience gave us a chance to understand what the positive comments were from the audience. The majority of the audience claimed that their favourite parts were "The nightclub scene"'s, and "The ending", which is where most of our editing and techniques were, which told us that our film displayed shots and different types of editing well, especially towards the end where the scenes begin getting increasingly intense and high energy.

The final question again asked the audience wether they understood the film, but also asked them if they understood the message of the film, this is in reference to our group wanting to raise awareness of safe drinking and the risks of drugs. The feedback told us that the majority of the audience understood what the film was about and the message that the film had with it. However it also told us that some of our audience didn't understand or so much, which made us understand that in order to get a message across to an audience we must be more straight forward with our storyline rather than being non linear.

After analysing the questionnaire results from the 32 audience members, we gathered that the majority of the audience enjoyed our film, understood it and had overall general positive feedback for our group. We gained feedback that told us that the way our short film was shot and edited was very good overall, also from the feedback we can assume that our film made an impact on the majority of the viewers and hopefully we raised awareness of the topic involved. 

Online Rough Cut Questionnaire.

https://www.surveymonkey.co.uk/r/F3V79TX

Online Survey. 

This is an online questionnaire created in order for us to know what our demographic like/ dislike about our club scene example. This will enable us to make necessary adjustments to make our short film more appealing. 

Online Rough Cut Questionnaire analysis.

As a group we had hoped to get more responses with our online questionnaire, however we believed that after analysing the results we did not need to accumulate any more as we had a substantial amount of information about what individuals liked and disliked about our club scene example.

Firstly we asked our demographic "Within the club scene what did you particularly like?" From the results we received we found that 63% (7 people) liked the editing the most. Because of this, within the final editing of our final film we will use the same methods we used within the editing process for this extract. Along with this, 27% (3 people) said that they liked the lighting, luckily for us we already had a generous amount of shots of the lighting. This was helpful to us as we did not need to do any re-shoots. Sadly, 0% of people we asked liked the music used within the club scene example, from this we decided to change the music used in order to fit to the demographics preferences. Finally, one person said that they liked the shots, although this is only one persons personal opinion we understand that people who are not familiar with the subject do not know the correct terms for the shots used, due to this we eliminated this question and focused more upon the other responses.

After this we asked our demographic what they think we could change. These results enabled us to understand that in order to please our audience we need to focus on changing the music used, this is shown in the results as 5 people said they thought we should change the music. Aside from this, 3 people thought that we should change the lighting within our club scene, this result we discussed wether or not we should change the lighting however thought that it portrayed nightlife well and decided to keep it in our scenes. Finally due to the low number of people wishing we could change the editing and the shots, we decided that within the editing process we should only make subtle changes.

Because nightclubs tend to have upbeat music on, we felt it was necessary to include music within this aspect of the film. The only question was, should the shots be edited to the music. From our results we found that 10 people believed it should be, and we agree. Editing the scenes to the music will make the club scene more realistic. 

After this we asked the demographic "Should we add more music effects in the editing process?" From this survey 8 people said no. We believe this is because doing this will mean that too much is occurring at once within the scene, keeping it to a minimum will allow our audience to focus more on the drama occurring on screen. 

From the question below we understood that everyone whom watched the club scene extract liked the fast paced editing. Due to this we are going to keep it within the scenes occurring within the club.

Here below are our responses for the questions "What was your favourite part of the clip?" and "Why was this your favourite scene?" These responses allowed us to know what different individuals liked within our scenes and also what we should consider adding into the final editing process.

Finally we asked our demographic how long THEY thought we should have the scenes in the nightclub for. By asking this, we knew that 1 minute - 1 minute 30 seconds was the most popular. This could possibly be because the audience was getting bored after a long time or they were too anticipated to know what happens next.

As in all questionnaires, we asked if the respondents were male or female and which age group they sit in. This is done to see who our film will interest most.

Another Rough Cut of our Film

Another Rough Cut of our Film 

Editing process is underway. This is a rough cut of what our film will look like, minus a few shots. I hope for the final film to look better and achieve more of a 'film' look as i believe we have a high potential to create a good film. 
 

A Rough Cut of Our Film.

Radio Advertisement Research.

Radio Advertisement Research

Radio advertisements account for 6.9% of total expenditure for a film, meaning it will has to be well produced and has to be effective. Radio advertisements or "radio spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.  Advertising is vital as it is an effective way for the film to be broadcasted to a large market due to there being a large number of the global population who listen to the radio on a regular basis.

Radio advertisements usually include but are not limited to:

• Voiceovers 
• Title and slogan of the film
• Theme music of the film
• Diegetic and Non-Diegetic music from the film
• Information about the film

Radio spots consist of both diegetic and non-diegetic music which usually sets the mood of the film, allowing the audience to see whether the film will suit them or not right from the start. Horror films would usually tend to feature suspenseful, tense music in order to build tension for the potential audiences, this genre of music makes the film relatable to fans of the horror genre.

They also include voice overs which usually explain details of the film, such as the production company, film title and release date. The voiceover has to stand out and be easily understand able so that it is memorable and effective to the audience. The voice us usually is a male as it tends to be deeper as it stands out more from the backing music. The easier it is to understand the more likely you are to have a larger audience. 

All radio trailers usually follow the same layout in the way in which they are set out and what they include. The layout will usually be a voiceover setting the scene followed by intense music which builds-up throughout the trailer. There is then usually clips from the actual film scattered in between the information in the voiceover. Towards the end of the trailer, the film title will be revelled as well as the release date as the last thing to be said is usually remembered the most.

Saving Grace Teaser Poster.

"HAVE YOU EVER WOKEN UP NOT KNOWING WHERE YOU ARE?"

TEASER POSTER ONE FOR SAVING GRACE

JANUARY 2017 

Poster Ideas.

Poster Ideas - How I Made the Final Poster Design.

I wanted liked the blue concept of this poster however i feel like the design should be more minimalistic and fit and black, white and red colour scheme as i believe it would have been more fitting to our film. I also liked the layout of the poster and how it had the title, credits then the date all centralised. 

This is the poster to feature the minimal colour scheme of black white and red. I thought the text was good however i didn't particularly like how it was red and not white. I also wanted the text to look more like a logo rather than just a title to almost create a brand for the film we were creating in order to make it seem more recognisable, if we were to have a larger audience. 

I finally decided on this poster as it features all of my decided colour palette with a slight tint of blue which makes the writing pop and catch the eye of the viewer. The logo stands out more as it features a design rather than just a simple title, giving it more of a professional look to it. I also added a fade over the image as it adds to the mystery of what will happen to Grace through out the film as well as stars to imply it is night time, which is when the majority of the film is set. 

Saving Grace // Teaser Trailer Two.

The second teaser trailer for Hadelliott's Saving Grace, featuring the opening scene of the film.

Saving Grace // Teaser Trailer One.

I wanted to create tension and build anticipation for the film by creating this first teaser trailer for my group. I teamed the music up with the focus pull shot of the watch - signifying the importance of watches during our film. 

Individual Research into Viral Adverts.

What is Viral Marketing?

 

Firstly, I’ll start off by asking “what is a viral advert?” Viral advertising refers to when a product, brand, service (etc.) is publicised via the internet or through word of mouth. The concept is that marketing itself starts off small by making a product known to a small number of individuals. These people then use pre-existing social networks (such as Facebook and Twitter) in order to inform others. This leads to an exponential growth of acknowledgement of said product. It can be used as free publicity as the product can easily 'advertise itself' across social media.  

Viral marketing is becoming more popular as the years go on as the internet is becoming more prominent every day, with more and more visitors turning on their computers, mobile phones and tablets. Proliferation plays a big role in viral marketing as there is more and more technologies being made and used daily. A lot of people are now buying games consoles to watch films on as they now allow apps such as Netflix as well as being able to play games, meaning it’s the best of both worlds for the consumer. Netflix is also available on laptops and mobile phones via the downloadable app meaning viewing films is 10x easier than it was 10 years ago… which is why viral marketing is being more popular with production companies. 

A great example of a modern day viral ad is the marketing campaign for The Dark Knight Rises (2012). This campaign features the use of the films social media pages as they allow for their audience to interact with their marketing to increase hype surrounding the film. I decided to take it upon myself to make Charlotte the social media manager behind our film company ‘Hadelliotte’ as I told her to make a Facebook page to advertise our film on. The response was positive and was better than I had expected as we managed to gain a small audience overnight with many of our likes coming only a few hours after the page was made. Charlotte decided to release the teaser poster and the teaser trailers which I created to generate some hype behind the film as we took inspiration from The Dark Knight Rises as they generated a lot of hype overnight, just like we tried to do… Just on a lot smaller scale. 

 

The Dark Knight Rises decided to graffiti spray painted bats around the globe and had their twitter follows get out of their houses to snap pictures of them and upload them onto twitter with the hashtag #TDKR07202012, which managed to become trending meaning people who weren’t even fans of Batman saw it, allowing for them to advertise to a new demographic as well as targeting their original target audience. For every picture which was uploaded with the hashtag, a frame from the trailer was uploaded to their website making their fans get involved. The campaign also got people out of their houses and outside, benefitting to peoples physical health. The trailer was unlocked in under 23 hours, proving the hype was real for The Dark Knight Rises.