Posters advertising films that
are coming from the thriller genre often include dark colours such as black,
white, red and blue.
This is because the dark colour scheme links in with the genre of
the film. Including the colour black
could represent mystery while the colour red could represent danger throughout
the film.
Also, the main character of the
film is often featured on the front of the poster. It is effective to have dark
colours on the poster as the main character will most likely be the antagonist
which is an individual who tends to be shrouded in mystery and give off a threatening vibe. As the poster is supposed to advertise the film and entice people to
go and see it, it is essential that the audience are curious and intrigued by
what is being shown on the poster.
An example of a successful
thriller film poster that follows a typical dark colour scheme is the one that advertises the 2014 thriller-horror Annabelle (https://www.youtube.com/watch?v=paFgQNPGlsg)
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