"HAVE YOU EVER WOKEN UP NOT KNOWING WHERE YOU ARE?"
TEASER POSTER ONE FOR SAVING GRACE
JANUARY 2017
Monday, 5 December 2016
Sunday, 4 December 2016
Poster Ideas.
Poster Ideas - How I Made the Final Poster Design.
I wanted liked the blue concept of this poster however i feel like the design should be more minimalistic and fit and black, white and red colour scheme as i believe it would have been more fitting to our film. I also liked the layout of the poster and how it had the title, credits then the date all centralised.
This is the poster to feature the minimal colour scheme of black white and red. I thought the text was good however i didn't particularly like how it was red and not white. I also wanted the text to look more like a logo rather than just a title to almost create a brand for the film we were creating in order to make it seem more recognisable, if we were to have a larger audience.
I finally decided on this poster as it features all of my decided colour palette with a slight tint of blue which makes the writing pop and catch the eye of the viewer. The logo stands out more as it features a design rather than just a simple title, giving it more of a professional look to it. I also added a fade over the image as it adds to the mystery of what will happen to Grace through out the film as well as stars to imply it is night time, which is when the majority of the film is set.
Friday, 2 December 2016
Film Poster Codes and Conventions Research (Thriller) - Colour.
Thriller Film Poster Codes and Conventions Research into Colour
Thriller films can connote many things by different use of colour within films and their posters, and from this you can also assume their genre. For example a film poster that contains more darker colours (e.g. black, brown, grey) are usually linked to films that are usually Horror, Thriller or Action. On the other hand film posters that include brighter than darker colours (e.g. white, pink, yellow) are usually linked to films that are usually Comedy, Romance or Drama for example. This is because darker colours are associated with Evil and negative things, however lighter colours are associated with Pure and innocent things. Using colours on a film poster, the audience can gather quickly what genre the film is and can understand what the poster is getting across by analysing it.
In the example to the right, on the poster for 'Jessabelle' the main colours used are Black and darker shades of Green. The poster displays a girl with what looks like 2 consciences, one on the left side of the poster which is mainly Darker colours and looks withdrawn and another on the right which shows normal healthy colours which are brighter for the girls face. This poster clearly shows a Horror/Thriller film due to its Imagery and Colour scheme. As the two consciences have different colours, it displays that one is Good and one is Evil, which tells the audience that the film might be about a girl with a sub-concscience.
Film Poster Codes and Conventions Research (Thriller) - Layout.
Thriller Film Poster Codes & Conventions Research
Layout.
The layout of a film poster is very important and is a key feature when designing for what attracts an audience. The majority of Thriller film posters are all very similar to one another, with their main character/ item of significance being the main image dominating the viewers eye, being minimalistic. The majority of the time, the main image is partly covered by the title of the film, in juxtaposing colours, in order for it to stand out.
Using the Thriller film poster Dead Silence, it represents the stereotypical Layout. It includes the main image centre poster, with a black background, making it stand out and possibly scary to the audience. The writing is centred throughout in order to maintain the mirror-like layout. The poster includes low key lighting and red writing, which connotes blood, and this is a code and convention within the Thriller genre. Like many other film posters, this one includes a small text which includes a famous director, and this may also make their audience larger due to their fan base.
The majority of Thriller Film Posters have this similar layout, as does our Film poster for our film Saving Grace, with our main character being centre and the poster credits below the title of the film. However sometimes the directors of the film decide to make theirs stand out like the minority, and have a completely different Layout.
Film Poster Codes and Conventions Research (Thriller) - Text.
Thriller Film Poster Codes & Conventions Research
Text
Text in a film poster is a key factor, as it tells the audience qualitative information. The text in a film poster always includes the title, informing the audience of the film's title. In a thriller film poster, the writing usually juxtaposes the background/image. For example if the background is of dark colours, the writing will be in light colours, making it clear for the audience to see. The text includes the main character's names, which gives the film a larger audience due to the character's fan base. In smaller text, usually towards the bottom of the bottom of the poster are the poster credits, including the director etc.
The poster analysed here is The Girl with the Dragon Tattoo, a film of the thriller genre. The poster is in black and white and includes bold white writing in the middle, making it clear to the audience of the film. At the top of the film poster is a quote, informing the audience that it is a 'Best-selling franchise', this will encourage the audience to watch the other films and give the trilogy a larger audience just by the use of text. The font of the text in Thriller film posters is usually bold and 'in your face' to grab the attention of the audience. For example in the poster of The Girl with the Dragon Tattoo, the writing is sharp, bold and white, and almost futuristic looking, which informs the audience what the film will be like and what it will consist of. In some thriller film posters, the writing is in red, which connotes blood, and intends to scare the audience.
Film Poster Codes and Conventions Research (Thriller) - Picture.
Thriller Film Poster Codes & Conventions Research
Picture
Picture in a thriller film poster typically includes dark colours/lighting, this reflects on the Thriller genre, and its codes & conventions. In film posters in general, the main character is usually the focus of it, to attract the audience. In thriller film posters the same thing applies however a different perspective is added, usually the Antagonist and Protagonist is included, this tells the audience that there is a villain and a victim.
The picture in thriller film posters typically use low key lighting, for example the poster for Taken. The main character is included on the front and lighting is added from above him, hiding his face making the audience curious. The lighting doesn't cover his face however focuses on the weapon of which he is holding, this emphasises the genre, also hinting to the audience that there will be scenes that typically are included in Action films. In this particular poster, the background is blacked out, focusing all the attention on the main character, and making the writing (title & quote) stand out making the audience pay attention to it, showing the significance of the quote. However different films have different ideas of unique film posters, for example some may include a background revealing scenes of the film which may be specific to an audience giving it a larger audience.
Overall, the majority of thriller film posters include the main characters in the centre, suggesting that they are of high significance, whether it be the antagonist or protagonist. In addition to this, it is clear that the majority of the thriller film posters include low key lighting to add mystery and to keep the traditional codes and conventions of a thriller genre film.
Film Poster Codes and Conventions Research.
Codes and Conventions of film posters.
Film posters are a form of advertisement for upcoming movies and are used all around the world. Unlike film trailers, posters are physical items and can be incorporated into the real world. This is a great opportunity for producers as the posters are able to be seen by a large demographic. Including buses, magazines, billboards and a cinema themselves; film posters are able to educate a demographic on the film and also create advertisement through word of mouth.
Layout
The poster usually includes the main protagonist or the two main characters. This is mainly done to show their importance within the film and also indicate that they will have a lot of prevalence. Along with this, the poster may include other images to hint at the setting of the film or include minor characters surrounding.
The lighting within a thriller poster is meant to create a mysterious and tense atmosphere for the viewer, these posters tend to use low key lighting as it can be related to shadows. Shadows are known from audiences as the unknown, using this on a poster pushes the demographic to find out who/what could be hiding.
This poster from 'Shutter Island' does this beautifully. The image of Leonardo Dicaprio is entered within the middle of the poster with use of low key lighting. It is shown that he is holding a lit matchstick, this is an object that individuals use to see the light within a dark and scary situation. Due to this image and the low key lighting used on it, audiences are led to wonder why he would need to do this. This then, again makes the audience want to watch the film.
Thriller film posters tend to use either a mixture of warm colours (Red, yellow and orange), a mixture of cold colours (shades of blue) or black and white.
Text
The text used within a film poster are typically clear to read through use of capital letters and bold fonts to attract a wider demographic. Depending on the genre of the film, the font on the poster may vary. For example in a horror film, the font may possibly be rough, complementing the genre of the film. This is simply done for effect and to enable audiences to understand what the genre of the film is. Usually, the text on the poster is a contrasting colour to the images on it, this is again used as it creates the effect where the "words jump out at you".
Thriller posters usually have a tagline and a review on them. Firstly the tagline is used on a poster as it indicates discretely to the demographic what the narrative is about. Due to not giving away the full story, audiences then feel like they want to find out what happens and go to watch the film. Reviews also have the same kind of impact on the audience, this is because people recommend the film, therefore making audiences want to find out for themselves.
The poster below from 'The Woman in Black' includes the tagline 'what did they see' below a picture of children with their eyes scratched out. This combination of imagery and text contributes to the audiences emotional response, making them feel uncomfortable yet intrigued. This then makes the audiences debate on the subject and therefore persuade them to continue to watch the film.
If a Director or Producer is well known to audiences, they will more than likely be included on the poster. This also is the same with Actors as audiences usually follow popular film stars and then watch following films that they appear in. These actors names are usually seen at the top or bottom of film posters as they are significant and need to be seen by audiences.
An example of this is Daniel Radcliffe after being in Harry Potter. The BBFC confirmed that six seconds of "strong violence" and "horror" had been cut and other scenes darkened and sound levels reduced to gain its 12A rating. "This work was cut," the board confirmed. "The cut(s) were made at the request of the distributor to achieve a particular category. "To obtain this category cuts of 0m 6s were required. Distributor chose to reduce moments of strong violence / horror in order to achieve a '12A' classification." This was done as Harry Potter already had a fanbase of children under 15, making the cuts needed to the film enabled the director James Watkins to gain this fanbase.
Posters most of the time include the date which the film will be released. This is necessary information that audiences need to know in order to go and watch the film. Posters on the other hand may also include 'coming soon' along with the month to again excite the audience.
Within this poster from the popular film Shutter Island certain attributes have been included in order to convince the audience to watch the film. Firstly the main protagonist is centred within the middle of the poster, this is done so that audiences can understand that he will have a lot of prevalence within the film. This is also paired with an island beneath him, showing the audience where the setting of the film will take place, on 'Shutter Island'. As said before, the lighting used on this poster is low key lighting as it signifies that within the film something is hidden. The matchstick which the lead protagonist is holding could signify that it is a dark place and something as small as a matchstick must be used to see.
The colour scheme of this poster includes a mixture of both warm and cold colours. This could have possibly be done to confuse the audience of the situation which the main protagonist is in. Where the poster includes a lot of blue hues to signify sadness, it is juxtaposed by the text used. The colour of the main text is red, which people associate with danger. From looking at the colour scheme of the poster, I believe that the wide range is used to confuse the viewer.
Much alike any other poster, the text used is easy to read and stands out due to its font. Leonardo Dicaprio's name has also been included above the title as he is a well known actor due to his outstanding performances, this creates a wide demographic who may possibly wish to see the film. Finally the date 'October' is included at the bottom of the poster in a bigger size and a different colour than the text surrounding it, this is done as it is important information that audiences should be aware of.
Within this poster of the film 'Seven' the two lead protagonists are included within the centre of the poster using a mirrored effect. This signifies that each character has the same level of importance within the film, leading to the suggesting that they have a strong relationship with each other. The lighting used within the poster is again low key, only allowing the audience to see the faces of the two protagonists. This could indicate that there is a deeper meaning within the film and a lot is hidden.
The colour scheme of this poster is specifically orange and creates the effect of a burning fire. Fires are seen as dangerous to everyone and I believe that this effect was included within this poster to indicate that there is a lot of danger within the film itself.
The title of the film is written in a contrasting font to the rest of the writing as it needs to stand out. This is done so that audiences are able to read it clearly. The colour white is used on both the title and the actors names, again juxtaposing the colour scheme of the poster in order to grasp the viewers attention. Within the centre of the poster we are able to see the list of seven words, these are centred as they play a big part within the narrative of the film and they enable readers to play out scenarios in their head as to what they mean.
Film posters are a form of advertisement for upcoming movies and are used all around the world. Unlike film trailers, posters are physical items and can be incorporated into the real world. This is a great opportunity for producers as the posters are able to be seen by a large demographic. Including buses, magazines, billboards and a cinema themselves; film posters are able to educate a demographic on the film and also create advertisement through word of mouth.
Layout
- Picture
The poster usually includes the main protagonist or the two main characters. This is mainly done to show their importance within the film and also indicate that they will have a lot of prevalence. Along with this, the poster may include other images to hint at the setting of the film or include minor characters surrounding.
- Lighting
The lighting within a thriller poster is meant to create a mysterious and tense atmosphere for the viewer, these posters tend to use low key lighting as it can be related to shadows. Shadows are known from audiences as the unknown, using this on a poster pushes the demographic to find out who/what could be hiding.
This poster from 'Shutter Island' does this beautifully. The image of Leonardo Dicaprio is entered within the middle of the poster with use of low key lighting. It is shown that he is holding a lit matchstick, this is an object that individuals use to see the light within a dark and scary situation. Due to this image and the low key lighting used on it, audiences are led to wonder why he would need to do this. This then, again makes the audience want to watch the film.
- Colour Schemes
Thriller film posters tend to use either a mixture of warm colours (Red, yellow and orange), a mixture of cold colours (shades of blue) or black and white.
The text used within a film poster are typically clear to read through use of capital letters and bold fonts to attract a wider demographic. Depending on the genre of the film, the font on the poster may vary. For example in a horror film, the font may possibly be rough, complementing the genre of the film. This is simply done for effect and to enable audiences to understand what the genre of the film is. Usually, the text on the poster is a contrasting colour to the images on it, this is again used as it creates the effect where the "words jump out at you".
- Taglines and Reviews
Thriller posters usually have a tagline and a review on them. Firstly the tagline is used on a poster as it indicates discretely to the demographic what the narrative is about. Due to not giving away the full story, audiences then feel like they want to find out what happens and go to watch the film. Reviews also have the same kind of impact on the audience, this is because people recommend the film, therefore making audiences want to find out for themselves.
The poster below from 'The Woman in Black' includes the tagline 'what did they see' below a picture of children with their eyes scratched out. This combination of imagery and text contributes to the audiences emotional response, making them feel uncomfortable yet intrigued. This then makes the audiences debate on the subject and therefore persuade them to continue to watch the film.
- Directors/ Producers or Actors
If a Director or Producer is well known to audiences, they will more than likely be included on the poster. This also is the same with Actors as audiences usually follow popular film stars and then watch following films that they appear in. These actors names are usually seen at the top or bottom of film posters as they are significant and need to be seen by audiences.
An example of this is Daniel Radcliffe after being in Harry Potter. The BBFC confirmed that six seconds of "strong violence" and "horror" had been cut and other scenes darkened and sound levels reduced to gain its 12A rating. "This work was cut," the board confirmed. "The cut(s) were made at the request of the distributor to achieve a particular category. "To obtain this category cuts of 0m 6s were required. Distributor chose to reduce moments of strong violence / horror in order to achieve a '12A' classification." This was done as Harry Potter already had a fanbase of children under 15, making the cuts needed to the film enabled the director James Watkins to gain this fanbase.
Within these posters you can see the significant difference of Daniel Radcliffe characters and the narratives in which he acts spectacularly.
- Date
Posters most of the time include the date which the film will be released. This is necessary information that audiences need to know in order to go and watch the film. Posters on the other hand may also include 'coming soon' along with the month to again excite the audience.
Analysis of film posters:
Within this poster from the popular film Shutter Island certain attributes have been included in order to convince the audience to watch the film. Firstly the main protagonist is centred within the middle of the poster, this is done so that audiences can understand that he will have a lot of prevalence within the film. This is also paired with an island beneath him, showing the audience where the setting of the film will take place, on 'Shutter Island'. As said before, the lighting used on this poster is low key lighting as it signifies that within the film something is hidden. The matchstick which the lead protagonist is holding could signify that it is a dark place and something as small as a matchstick must be used to see.
The colour scheme of this poster includes a mixture of both warm and cold colours. This could have possibly be done to confuse the audience of the situation which the main protagonist is in. Where the poster includes a lot of blue hues to signify sadness, it is juxtaposed by the text used. The colour of the main text is red, which people associate with danger. From looking at the colour scheme of the poster, I believe that the wide range is used to confuse the viewer.
Much alike any other poster, the text used is easy to read and stands out due to its font. Leonardo Dicaprio's name has also been included above the title as he is a well known actor due to his outstanding performances, this creates a wide demographic who may possibly wish to see the film. Finally the date 'October' is included at the bottom of the poster in a bigger size and a different colour than the text surrounding it, this is done as it is important information that audiences should be aware of.
Within this poster of the film 'Seven' the two lead protagonists are included within the centre of the poster using a mirrored effect. This signifies that each character has the same level of importance within the film, leading to the suggesting that they have a strong relationship with each other. The lighting used within the poster is again low key, only allowing the audience to see the faces of the two protagonists. This could indicate that there is a deeper meaning within the film and a lot is hidden.
The colour scheme of this poster is specifically orange and creates the effect of a burning fire. Fires are seen as dangerous to everyone and I believe that this effect was included within this poster to indicate that there is a lot of danger within the film itself.
The title of the film is written in a contrasting font to the rest of the writing as it needs to stand out. This is done so that audiences are able to read it clearly. The colour white is used on both the title and the actors names, again juxtaposing the colour scheme of the poster in order to grasp the viewers attention. Within the centre of the poster we are able to see the list of seven words, these are centred as they play a big part within the narrative of the film and they enable readers to play out scenarios in their head as to what they mean.
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